When it comes to selling your property, marketing is essential to attract potential buyers and get the best possible price. While advertising your property on Trade Me may seem like the only requirement, using multiple media platforms can help you reach a broader audience and increase your chances of a successful sale.


Here are some of the reasons why using multiple media platforms is crucial when marketing properties for sale:


Increased Exposure:

Using multiple media platforms increases your property’s exposure, making it easier for potential buyers to find your property. For example, advertising on Trade Me and realestate.co.nz may reach different audiences, increasing the chances of finding the right buyer. Additionally, using traditional forms of advertising like signboards and flyers can also help attract local buyers who may not be actively searching online.


Diversified Marketing Strategy:

Using multiple media platforms helps diversify your marketing strategy, making it less vulnerable to changes in the market. If one platform isn’t working, you still have other options to fall back on, ensuring that your property stays visible and attractive to potential buyers.


More Information for Buyers:

Using multiple media platforms allows you to provide more information to potential buyers about your property. For example, on Trade Me, you can upload multiple photos and videos, while in a newspaper advertisement, you can provide a more detailed description of your property. Providing more information helps buyers make informed decisions and may increase their interest in your property.


Professional Image:

Using multiple media platforms can give your property a more professional image. When potential buyers see your property advertised on multiple platforms, it can give the impression that your property is highly sought after, increasing its perceived value. Additionally, using professional photography and video can help showcase your property’s best features and make it more appealing to potential buyers.


In summary, using multiple media platforms is essential when marketing properties for sale. While Trade Me is an excellent platform for advertising your property, using it in combination with other media like newspapers, realestate.co.nz, signboards, social media and flyers can help you reach a broader audience, diversify your marketing strategy, provide more information to potential buyers, and give your property a more professional image. By doing so, you increase your chances of a successful sale and getting the best possible price for your property.